Side B / Product case studies
Track 01 / Behavioral finance
A mindful-shopping product that reframes impulse purchases as a pause, then shows how avoided spending can become savings or invested wealth.
Make the distance between want and wealth visible without shaming the customer.
Prioritized a lightweight intervention, tested the language of “waiting,” and shaped the product around a measurable financial choice.
View highlight ↗Track 02 / Fintech analytics
A personal-finance application that processes bank statements, categorizes spending, visualizes patterns, and recommends relevant financial products.
Convert raw transaction history into recommendations a person can understand and trust.
Defined the first release around statement ingestion, transparent scoring, and a dashboard that moves from “what happened?” to “what next?”
View highlight ↗Track 03 / Relationship insights
A monthly check-in that compares perspectives, surfaces perception gaps, and turns reflection into practical next steps.
Make soft, emotional signals concrete enough for two people to act on together.
Balanced a low-friction monthly loop with a useful output: radar charts, exercises, and a printable report.
View highlight ↗Track 04 / Commerce systems
An online storefront for a small creative studio, shaped around browsing, product discovery, and an intentionally tactile cart experience.
Give a small catalog enough structure to feel effortless without sanding away its personality.
Prioritized findability, a clear product hierarchy, and responsive interactions that keep the studio’s voice present.
View highlight ↗